Best Trademark Services 2023

Top Rated Trademark Services: Virtual trademark exploration and registration services have gained momentum as viable alternatives to physical trademark lawyers. The growing trend of an online, affordable substitute to safeguard your brand or business name is not surprising.

As will be highlighted, we have critically assessed, tested, and ranked the top best trademark services and presented our top pick. Our comparison of the leading online trademark services aims to guide you through your decision-making process.

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Best Trademark Service: Quick Comparison Table

ServiceForbes RatingStarting PriceTrademark SearchTurnaround TimeProsCons
Rocket Lawyer4.9$99 ($89 for members)Standard10 to 11 monthsDiscounts available for membersLacks comprehensive trademark searches
LegalZoom4.8$249StandardAt least 6 to 9 monthsMultiple registration optionsLimited support hours; Expensive
Trademark Plus4.3$49Premium Plans8 to 12 months30-day money-back guaranteeLimited customer support in basic plan
JPG Legal4.6$399Standard searches9 to 12 monthsLicensed U.S. attorney files applicationsPricey add-ons; Expensive
Trademark Factory3.6$2,495Comprehensive12 monthsMost comprehensive plans; Full refund on high-priced plansVery expensive; No search of state nor common law trademarks

Quality Online Best Trademark Services: Analyzed, Rated & Tested

The world of intellectual property can be convoluted, but luckily, there are numerous trademark services available to assist. The option to use an online trademark service can greatly simplify the process and provide peace of mind regarding the protection of your unique brand identity.

Whether you’re an entrepreneur or own an established business, utilizing the best trademark service can make a significant difference in safeguarding your company’s name, logo, and other brand-related elements.

  1. RocketLawyer
  2. LegalZoom
  3. Trademark Plus
  4. JPG Legal
  5. Trademark Factory

1. RocketLawyer: $349.99

Rocket Lawyer, a legal services provider, offers trademark registration for a fee. They propose several plans, beginning at $99. If you are already a Rocket Lawyer member, you qualify for a discount on the Basic package. The comprehensive package, provided at $499, includes additional features such as expedited service, cease and desist letters, and consultation service with a lawyer. Additionally, you also receive a Rocket Lawyer membership.

Despite the name “comprehensive package,” it doesn’t cover extensive trademark searches. Separate charges apply for state searches, and common law trademark searches are not addressed.

Why RocketLawyer? Opting for the comprehensive package from Rocket Lawyer is an excellent choice since it incorporates consultation with a lawyer and provides membership with many perks for other legal services. The Basic package is budget-friendly at $99 but lacks significant support, making it suitable for those already familiar with trademark registrations.

The Pros

Rocket Lawyer offers a simple, straightforward process that even legal novices can easily navigate. A definite bonus is their affordable pricing.

The Cons

Their service might seem limited compared to competitors that offer comprehensive, all-in-one solutions.

2. LegalZoom: $599

LegalZoom offers a range of trademark registration services at various price points, ensuring you find a package that meets your needs. Their Do-It-Yourself (DIY) option costs $249 and includes a basic trademark search, an easy-to-follow step-by-step guide, and electronic filing managed by LegalZoom.

An additional comprehensive search can be added for $249 if the basic search within the federal trademark database is deemed insufficient. Alternatively, for $599, LegalZoom will assign a trademark lawyer to manage the entire process on your behalf.

Why LegalZoom? LegalZoom’s supportive guide is perfect for small business owners registering a trademark for the first time. Even the DIY option provides document assistance throughout the process, and LegalZoom manages the filing on your behalf.

The Pros

LegalZoom is known for its comprehensive legal services, including its exceptional trademark service. Their website is user-friendly and they provide excellent customer service for queries and support.

The Cons

Though interactive, their trademark service can get costly with add-on services and features.

3. TrademarkPlus: $99

Trademark Plus, standing out with a 30-day money-back guarantee, might seem futile considering the timeline for a USPTO response to a trademark registration e-file. Regardless, Trademark Plus is an economical option that includes a federal search and preparation and filing of your application with certain plans.

However, customer support is not included in the basic plan. If you need assistance during the registration process, you’ll need to upgrade to the complete plan or seek help through presale contact.

Why TrademarkPlus? Trademark Plus is an excellent option for a small business owner who has confirmed that their trademark is available and doesn’t require much guidance throughout the filing process.

The Pros

Trademark Plus is popular for its cost-effective packages and fast service in addition to its excellent customer service.

The Cons

Their process is not as streamlined as some of the other players, which might put off some users.

4. JPG Legal: $399

JPG Legal, a compact law firm in Brooklyn, earns its high ranking due to its transparent pricing. They clearly display a $350 filing fee alongside the basic package cost of $399 – a commendable approach in an industry often noted for hidden costs.

Moreover, JPG Legal offers distinctive features like access to a licensed attorney to answer queries posed before and post-filing of a trademark. Your application is filed by an attorney, not office staff, and they handle minor office actions without additional charges.

Why JPG Legal? JPG Legal is the go-to choice for business owners who value legal assistance in the entire trademark registration process.

The Pro

Applications filed and managed by a licensed U.S. attorney, ensuring professional and legally accurate handling of all trademark matters.

The Con

Despite offering valuable services, JPG Legal can be considered expensive, particularly for startups or smaller businesses, and this cost may increase with additional, more costly add-ons.

5. Trademark Factory: $2,495

Trademark Factory distinguishes itself by offering comprehensive trademark packages, starting with a federal trademark search integral to each package. One of its unique offerings is a full refund prior to filing if the client changes their mind, with an additional refund offered by the top two plans if the Trademarks Office rejects the application. The company takes complete charge of all office actions, trivial or significant, making it a standout choice when looking for all-encompassing trademark registration services.

Though the pricing for Trademark Factory may seem steep, the comprehensive nature of the packages provides exceptional value. The package prices span from $2,495 up to $5,995. On visiting the Trademark Factory’s website, prospective buyers may be swayed by text leaning towards fear-based marketing to consider the mid-tier package, which might not be an immediate necessity for many.

By opting for the highest tier package, clients are assured lifetime monitoring of their trademark and a defense in any opposition proceedings within the Trademarks Office.

Why Trademark Factory? So, who would find Trademark Factory a compelling choice? Essentially, anyone considering hiring an attorney for trademark registration could explore this as an equally effective alternative. It’s certainly an attractive option for a business owner who prioritizes having legal representation and peace of mind.

The Pros

Trademark Factory offers an all-inclusive package. From research and filing to dealing with objections, everything falls under their scope of service. Moreover, their “No Win—No Fee” guarantee sets them apart in the market.

The Cons

Their pricing model may be expensive for some businesses, especially startups or smaller businesses on a tight budget.

Evaluating the Best Trademark Services

Choosing the best trademark service depends on various factors that you need to consider.


Pricing always plays a crucial role. Some services offer all-inclusive packages, while others have a base fee with additional services at an extra cost. Understanding exactly what is included in the cost is important before deciding.


Different services offer different features. Some offer comprehensive trademark search, others offer a streamlined process. Choose one that meets your requirements in the best possible way.

Customer Support

Never underestimate the power of good customer support. Opt for a service that provides prompt and competent support as the trademarking process can be complex.

Ease of Use

The trademarking process can be stressful. A service that offers an easy-to-use interface and a simple procedure will make this process much easier to navigate.

Understanding Trademarks

A “registered trademark”, or ®, refers to a name, logo, or slogan officially registered with the United States Patent and Trademark Office (USPTO).

Trademarking a Name: The Cost

The cost to register a federal trademark is $225 per class of goods/services. Popular trademark filing services usually charge an additional $100 – $300 to prepare and file your trademark application. A separate service usually does a trademark search before filing an application.

Benefits of Federal Trademark Registration

Federal registration conveys several benefits, such as public notification of the registrant’s ownership claim of the mark, nationwide legal presumption of ownership, and the exclusive right to use the trademark on/in connection with the goods or services detailed in the registration.

Significance of an Online Trademark Search

Before filing a trademark application online, execute a comprehensive search of existing and pending state trademarks, federal trademarks from the USPTO, and common law use of your envisaged trademark. A thorough analysis of the search results is crucial to ensure that you do not infringe upon an existing trademark or common law rights. Make sure your slogan, name and/or logo are available before filing a trademark application.


The best trademark service is subjective and greatly depends on the specific needs and resources of your company. With a multitude of options available in 2023, consider the pros and cons of each mentioned contender before making a decision.

Frequently Asked Questions (FAQs)

What is a trademark?

A trademark is a logo, symbol, word, or phrase that identifies and distinguishes the source of the goods of one party from those of others.

Why are trademarks important?

Trademarks protect your brand and ensure that no other business can use a similar logo or brand name and cause confusion among consumers.

What services do trademark services provide?

Trademark services undertake comprehensive trademark searches, application filings, handling correspondence with trademark offices, and monitoring trademark infringements.

Are online trademarking services reliable?

Yes, online trademark services are reliable. However, it is important to choose a reputable service with good customer reviews and ratings.

How much do such services charge?

The charges vary depending on the specific service and any additional features included. It’s best to check the respective service’s website for exact details.

How long does the trademarking process take?

Depending on the service you choose, it can take between a few weeks to multiple months.

Is it essential to use a trademark service?

While it’s possible to apply for a trademark independently, a trademark service can greatly simplify the process and boost the chances of a successful application.

Can trademark services help me with trademark infringement?

A8: Some trademark services offer help with accusations of infringement and unauthorized usage of your trademark, by providing corresponding legal guidance and action. It’s best to inquire about such features while choosing a service.